adidas Breaks “Infinite Silence” On Mental Health

adidas have teamed up with retailer SSENSE to shine a light on mental health. In an era that is overly focused on physical well-being and showcasing that on social media, the effect on the mind is overlooked. Though the short film, which has been directed by German filmmaker Max Luz and stars British poet/rapper Kojey Radical, addresses the need to talk about mental health.

In the film, titled Infinite Silence, Kojey Radical speaks on the need for real connections, the pressures of life, being alone and the need to speak. This is seen as a conversation starter, a way to open the dialogue so that those unable to speak have a voice. Though physical well-being is important, the effect that life has on the mind is just as important.

Watch the film below and don’t be afraid to speak on mental health…


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