It’s sad really, but unfortunately, it was bound to happen. The minute Snapchat decided to stay strong and not sell. Within weeks of the decision and the worldwide press attention that it brought, Instagram stories appeared.
What followed was a series of updates which led Instagram to have an almost identical feature as the entire Snapchat offering. This was the final piece of that puzzle, the filters, the last thing Snapchat was holding onto, Instagram now has. Granted this feature is for basics and kids, it was still the crown jewel in the Snapchat offering. Now with declining users and many preferring to utilise Instagram Stories, it seems that Snapchat will shortly become MySpace.